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Have you heard about this movement? (Product) Red?
The Website is called www.joinred.com.
The concept is simple and not new. Convince Companies to give a portion of their proceeds to project RED. This project then uses the money to buy pills to give to people in Africa. It claims that it is not a charity but a business model.
I find it interesting that they need a business model.
I also find it interesting that they would choose the color red. And that on the web site they use the term manifesto. Is this symbols and terms of communism?
